Get in touch with your guests: digital guest communication
In future, a successful digital guest communication can secure destinations with decisive competitive advantages. It is the most important tool to improve the own service offers. With today’s status quo of data quality and new technologies, a personalized and consistent response is achieved that meets the expectations of the target audience. Find out which touchpoints Outdooractive creates between guests and destination in this blog article.
Guest communication is part of the customer journey
Guest communication (online and offline) is based on the contact (direct and indirect) between guest and destination. Guest communication needs to take place alongside the phases of a customer journey:
Destinations need to create convenient points of contact to provide guests with the right information at the right time and place. The touchpoints need to cover all needs and answer all questions of all target groups (independent of age, capabilities and interests).
Guest communication becomes digital
We live in a digital age. The integration of personalized guest communication as an overall strategy is prerequisite for acquiring guests. Thanks to Outdooractive, destinations reach the guests where they are looking for information. The contact button creates a direct link to the outdoor community on outdooractive.com and thus creates real marketing added value. Direct requests that end up in the customer’s mailbox can be requested via all detail pages (i.e. wherever the partner is visible):
Via the integration of chatbots, partners also offer their guests permanent accessibility on their website. The basis of the fully automatic system is the perfectly structured and prepared data of the central database.
The analog experience is almost entirely digitally planned and booked, the stay at the location is also greatly influenced by digitization. In its newest trend-report, Trekksoft explains that guests search for information when they need it. Platforms gain importance (not only for users but also for search engines) through the bundling of information from different sources and high-quality content. On user-friendly platforms, users will find all the information they are looking for in one place: for example, you can compare offered content directly in a frontend without having to research different pages for hours.