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Get to know your guests digitally provide them with guidance

Digital identities enable personalized marketing, reduce administrative processes and are forgery-proof. The best-known current example of a digitalized identity is the digital vaccination certificate.

If we draw a comparison with the tourism industry, it is still in its infancy. This is mainly due to authorities and a lack of interfaces, as Dirk Rogel, a specialist for digitalization trends in the tourism industry, explains in the article “How digital identities replace tickets and tour guides“.

Outdooractive is a step ahead in this respect and offers DMOs the possibility to digitize guests in compliance with the GDPR or to give them access to existing profiles of the Outdooractive Community.
These digital identities contain information about the interests of guests and those who are to become guests. In addition, a user’s search queries can be tracked, making it visible whether they are more interested in mountain biking or hiking, and are looking for information about a specific destination, or whether they are specifically looking for activities in certain regions.
This information can be viewed by destinations and used for targeted marketing or visitor guidance. For example, information about new or unknown mountain bike routes can be displayed to the user. Or regions that are being searched for, can suggest lesser-known POIs in order to direct visitors there.

On the one hand, tourists receive filtered content on their Outdooractive Account and are not flooded with content that is not of interest to them. On the other hand, destinations can use this to direct visitors away from hotspots and, for example, promote new routes in their area. It is therefore essential to digitize guests, because only by doing this can destinations know exactly what interested parties are looking for, provide them with suitable offers and achieve an excellent user experience.