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Outdooractive acquires tour portal Sentres

Outdooractive is pleased to announce the integration of Sentres, the leading portal specializing in tours, activities and accommodation in South Tyrol.

The acquisition is part of Outdooractive’s consistent international growth strategy. It expands the available product portfolio for our tourism partners.

They can look forward to additional opportunities to give their POI an optimal advertising presence on the Outdooractive platform and benefit from visibility in an active target group of more than 20 million users.

Hartmut WimmerHartmut Wimmer, founder and CEO of Outdooractive, commented on the acquisition as follows: “We are happy to have Sentres on board at Outdooractive. They are a very well-known touring portal with an extremely successful product, and we are looking forward to implementing it on the Outdooractive platform. In the coming months, we’ll be doing our part to ensure that the transition to Outdooractive goes smoothly for all Sentres users and customers.”

First Avenue CEO Michael Hölzl commented: “For all Sentres users and customers of a digital advertising package, this is particularly important to us. Everyone gets an even greater international reach and can advertise and profit from this new offer. South Tyrol’s nature and mountain enthusiasts, locals and vacationers alike, finally have access to a wealth of inspiring content and great new features that make it even easier to digitally explore our beautiful land.”

For more information, find the press release here.