Building greater resilience through digitization – Digitizing your guests
When distance make it difficult to get to know people in person, digitizing your guests is a necessary step to help sustain your business. Outdooractive provides you with the tools you need to ensure you are securely positioned for the future.
Every destination and every hotel wants to offer visitors and guests the best service. This is only possible if you are able to understand the personal needs of your visitors and make the effort to build a digital relationship with them before they arrive. Digital and sustainable, two-way communication as well as customer loyalty are the key to this.
How do you gain the trust of your guests and go about obtaining their data?
Relevant and personalized content based on the guests’ personal preferences increases interest and loyalty to the platform. The frequency of bookings grows and with it the possibility to collect relevant data from guests. Detailed guest profiles are created voluntarily through the registration process. Outdooractive offers this service nationwide and can also track guest data beyond the borders of a destination creating a foundation for understanding the market and being able to make forecasts for the future.
We create profiles for each user and permanently enrich them with data that is relevant to offering a personalized service. Each user retains full control over his or her data, can withdraw their consent at any time and delete the profile completely. Compliance with General Data Protection Regulation (GDPR) promotes users trust in how their data is handles and used.
Outdooractive’s full-service white-label community solution is seamlessly integrated into all front-end products. The system is centrally managed by the Outdooractive Community Team, which deals with all questions from users as well as all infringements, spam and troubleshooting.
The data of all users who have registered in your front-end applications can be viewed in your business access and is automatically synchronized into your CRM.
The Outdooractive platform provides a number of options that you can use to create digital profiles of your guests. Reasons for a guest to register include challenges, ratings and comments, FAQs, competitions, and much more.
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Upon registration, the data will be directly transferred to your CRM, giving you the opportunity to use it for further services. This can be done once a booking is confirmed with a guest card, on your website and at other touch point.
Digitizing your guests is key to becoming more resilient in times of crisis and opens up additional flexibility in the future.
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