9/23/2021 | Pamina Bötsch | 0 Comments
Hardware solutions enable DMOs to count visitors on site, but can only measure visitor flows selectively (e.g. at parking lots and POIs). This is not suitable for comprehensive visitor management. In addition, it is not possible to react proactively to visitor flows. Measures are only initiated when tourists are already in the region. This makes it impossible to react reasonable to overcrowding in the long term and to solve problems such as nature destruction, overtourism and parking shortages.
Use the Destination Heatmap from Outdooractive as an indicator
The Destination Heatmap is Outdooractive’s tool that allows DMOs to see live, even before tourists arrive, which locations are in high demand. The software-based solution calibrates an exact count at individual points and enables visitor guidance over the entire area. In the long term, this information is stored and recorded in statistics. This information is the most useful basis for destinations to make correct decisions in different areas. For example, it becomes clear where the focus should be placed in marketing, which investments need to be made and which information should be displayed even more visible to visitors.
In addition to this background information in the Destination Heatmap, Outdooractive also provides tools (e.g. POI Challenges) to guide visitors in a targeted manner.
In this way, the Outdooractive platform, which has a wide reach, covers two central points in visitor guidance. On the one hand, statistics on visitor flows can be compiled and important insights can be gained from them. On the other hand, well-developed tools are offered that can be used to react directly and efficiently to these findings.
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