There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.
All posts about customer journey
In future, a successful digital guest communication can secure destinations with decisive competitive advantages. It is the most important tool to improve the own service offers. With today’s status quo of data quality and new technologies, a personalized and consistent response is achieved that meets the expectations of the target audience. Find out which touchpoints Outdooractive creates between guests and destination in this blog article.