Managing data instead of advertising
Spending money on traditional advertising is not the future of destination marketing and this article seeks to explain how these changes are taking place.
Trends & research
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Digitize your guests!
If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.
Trends & research
No more relaunches
It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).
Products
Stop measuring nonsensical numbers: Common advertising Key Performance Indicators (KPIs) are not effective for tourism
The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.
Trends & research
Guest article Siegen-Wittgenstein: 4 tips for small and medium-sized DMOs in times of digitization
Siegen-Wittgenstein is a best-practice example of how small and medium-sized DMOs can benefit from digitization – the key to success is leadership, community and the right tools. Siegen-Wittgenstein’s new Destination Website has been online since September. The region was the first partner to choose Outdooractive’s Destination Website. In the following article, Monika Dombrowsky, Managing Director of Siegen-Wittgenstein, together with Julia Hilpisch, responsible for Online Marketing, explains four things that can lead small and medium-sized DMOs to digital success.
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