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Get to know your guests digitally provide them with guidance

Digital identities enable personalized marketing, reduce administrative processes and are forgery-proof. The best-known current example of a digitalized identity is the digital vaccination certificate.

If we draw a comparison with the tourism industry, it is still in its infancy. This is mainly due to authorities and a lack of interfaces, as Dirk Rogel, a specialist for digitalization trends in the tourism industry, explains in the article “How digital identities replace tickets and tour guides“.

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Pfronten Tourism digitally guides its visitors with Outdooractive

Image: ©Pfronten Tourismus S. Toplak, E. Reiter; Logo: ©Pfronten Tourismus

Outdooractive offers tourism destinations a platform with quality content, real-time data, and up-to-date contextual information. The result is the opportunity to digitally guide guests already in their inspiration and planning phase. In the future, however, the offering will go much further and Outdooractive will use data reports from the platform to provide, for example, heat maps and a “popularity index” that shows the relative visitor frequency and predicts it on the basis of relevant context.

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