World Mountain and Trail Running Championships – Outdooractive as Map Partner
Outdooractive to be the official map partner of the World Mountain and Trail Running Championships, and the Innsbruck Alpine Trailrun Festival.
This exciting partnership will facilitate 3D visualization and route overviews on the event’s websites, while also offering fans the chance to get involved in event-specific Challenges. Visually representing 3D route visualization during the live TV broadcast will be provided alongside the offer of Destination Pro+ accounts and the integration of a ‘FlexView’ that allows content from the Outdooractive platform to be displayed on the event websites in an-easy-to use map format. Last but not least, Outdooractive will be rounding off its services to these world-class championships by offering visitors the chance to participate in ‘Challenges’ created specifically for the events. A 40-second 3D bird’s eye view of the course that the participating athletes will have to tackle will be available to viewers in realtime on their devices during the live broadcast. This visualization will also provide a taste of the Challenges that have been put together. The FlexView display will also provide all the key information surrounding the different routes showcased in the events in terms of their distances, elevation profiles and the terrain they cover.
In the course of the World Championships and also the Alpine Trailrun Festival, there are various routes that differ in terrain, length and altitude meters. Outdooractive visualizes these routes in advance on the corresponding websites and thus provides an exact insight into the route parameters. The cooperation also includes a Destination Pro + account, Challenges to be mastered during the event, and a FlexView integration that allows Outdooractive content to be displayed on the company’s own website. This partnership is made for successful outdoor sports events and offers both spectators and athletes a successful overall package.
The event organized by Alpine Trailrun Festival GmbH, will take place between June 6th and 11th in front of a local and international audience.
The preceding festival, organized by the agency Laufwerkstatt, will take place between June 1st and 3rd, and draws on its long tradition and huge popularity.
Event organizer, Alexander Pittl, who has been tasked with organizing both events said: “We are very pleased that we can rely on the expertise and know-how of a company as experienced as Outdooractive. We are united in wanting to achieve high goals – which is easier to do together!”
Outdooractive is delighted to share the news of these partnerships. The company’s expertise in routing, route planning and visualization benefits and complements any sporting event that offers and wishes to expand its global reach. An Outdooractive team will also be present at the Innsbruck event area during the events and is looking forward to exchange with both trailrunners and visitors.