Example of a service board for Bad Peterstal-Griesbach
Due to changing information 50% or more of print brochures often have to be thrown away at the end of the year. Are you maintaining and renewing information boards on a regular basis? A cheaper and sustainable alternative without maintenance costs are space and resource saving QR codes.
Digital identities enable personalized marketing, reduce administrative processes and are forgery-proof. The best-known current example of a digitalized identity is the digital vaccination certificate.
If we draw a comparison with the tourism industry, it is still in its infancy. This is mainly due to authorities and a lack of interfaces, as Dirk Rogel, a specialist for digitalization trends in the tourism industry, explains in the article “How digital identities replace tickets and tour guides“.
Many destinations suffer from the consequences of mountain bikers traveling on unauthorized trails and hiking trails. It is important to understand the conflicts that can arise and distinguish between illegal trails (i.e. trails that are built or used illegally, and trails that are allowed to be used by law) and multi-use trails for mountain bikers and hikers as well as horseback riders on trails, ski tourers on ski trails, or pedestrians on cross-country ski trails.
Social Media has forever changed the way we consume, think about, and interact with the tourism industry. On popular platforms such as Facebook and Instagram, all generations of travelers are now being influenced by photos and videos posted by friends and favorite travel accounts. In fact, 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on vacation photos or social media updates (amp agency, 2016).
In recognizing the role of social media and its impact on tourism, there is also mounting pressure for destinations to focus additional effort on sustainability — effectively guiding visitors and maintaining a balance of traffic between hotspots and lesser-known routes. With Outdooractive’s new social sharing function, destinations and business partners can easily influence sustainable change during the guests’ planning stage.
In the context of today’s overtourism challenges, creating better places for visitors and locals starts with effective visitor guidance. Outdooractive’s new POI Challenges offers destinations an additional resource to influence the distribution of tourism traffic by incentivizing guests to visit little-known places in a fun way. The feature now makes it easy to reduce overcrowding of hotspots, boost less-popular attractions, as well as develop completely new points of interest.
For the first time, Outdooractive is offering destinations, hotels and events a free service that provides guests and participants with an incentive and added value to explore the region. At the same time, digital guest profiles can be generated, which can be used to guide visitors even more effectively.