In the following two articles we will show you what we have already implemented and are currently developing this year in the areas of product, content and cartography to offer you more inspiration, orientation and planning security.
Discover in this article our innovations and developments for more orientation and what has happened in terms of internationalization.
Image: ©Pfronten Tourismus S. Toplak, E. Reiter; Logo: ©Pfronten Tourismus
Outdooractive offers tourism destinations a platform with quality content, real-time data, and up-to-date contextual information. The result is the opportunity to digitally guide guests already in their inspiration and planning phase. In the future, however, the offering will go much further and Outdooractive will use data reports from the platform to provide, for example, heat maps and a “popularity index” that shows the relative visitor frequency and predicts it on the basis of relevant context.
Image: ©litescape.media, Logo: ©Région Dents du Midi
The notorious “Swiss Wall” in the Région Dents du Midi is one of the top 10 hardest ski slopes in the world. From the summit of the Chavanette, the slope plunges down at an angle of 37° and offers 400 meters of drop over a length of 1 km.
For the Région Dents du Midi, this was a decisive criterion for working with Outdooractive, confirms Jean-Baptiste Godard from the Région Dents du Midi.
The possibility of displaying content in German, French, and for international guests in English without additional effort is an important building block on the way to optimal guest service.
On 20 January 2021, Outdooractive presented a keynote at the ENTER21 eConference, an annual event on information and communication technologies in travel and tourism, organised by the International Federation of IT and Travel & Tourism (IFITT) to bring the worldwide research community and the tourism industry together.
For the first time in the history of the conference, the complete event was organised as a digital format. In their talk Dr. Dominik Huber (Research Manager) and Martin Soutschek (Director R&D) from Outdooractive presented concepts and solutions that can support destination management organisations (DMOs) to better understand visitor movement patterns and to take action for sustainable visitor management.
In 2021, we all look forward to the season of travel again. With this anticipation, it is no secret that we will once again be faced with crowded hotspots once travel restrictions are lifted.
However, Outdooractive has the strategy how to counteract over-tourism challenges.
From January 1, 2021, the Outdooractive community will have the opportunity to take part in individual challenges in three categories while earning badges and prizes along the way. Our customers can utilize visitor guidance by selecting challenges that direct their customers away from the most popular and crowded spots, as well as extend brand awareness by interacting directly with their ideal audience.
Sign up today for our Outdooractive Christmas Challenges to get a first impression.
“Outdooractive Challenges motivate the outdoor community to set individual goals. Our customers have another unique opportunity to interact with their guests and locals and an additional avenue for effective visitor guidance, for example by defining the visit of 10 POIs as a challenge to steer participants away from the hotspots,” says Hartmut Wimmer, Managing Director and CEO of Outdooractive.