All posts about Company

10/26/2021 | Carina Dietrich | 0 Comments

Building greater resilience through digitization – Digitizing your guests

When distance make it difficult to get to know people in person, digitizing your guests is a necessary step to help sustain your business. Outdooractive provides you with the tools you need to ensure you are securely positioned for the future.

Every destination and every hotel wants to offer visitors and guests the best service. This is only possible if you are able to understand the personal needs of your visitors and make the effort to build a digital relationship with them before they arrive. Digital and sustainable, two-way communication as well as customer loyalty are the key to this.

How do you gain the trust of your guests and go about obtaining their data?

Relevant and personalized content based on the guests’ personal preferences increases interest and loyalty to the platform. The frequency of bookings grows and with it the possibility to collect relevant data from guests. Detailed guest profiles are created voluntarily through the registration process. Outdooractive offers this service nationwide and can also track guest data beyond the borders of a destination creating a foundation for understanding the market and being able to make forecasts for the future.

We create profiles for each user and permanently enrich them with data that is relevant to offering a personalized service. Each user retains full control over his or her data, can withdraw their consent at any time and delete the profile completely. Compliance with General Data Protection Regulation (GDPR) promotes users trust in how their data is handles and used.

Outdooractive’s full-service white-label community solution is seamlessly integrated into all front-end products. The system is centrally managed by the Outdooractive Community Team, which deals with all questions from users as well as all infringements, spam and troubleshooting.
The data of all users who have registered in your front-end applications can be viewed in your business access and is automatically synchronized into your CRM.

The Outdooractive platform provides a number of options that you can use to create digital profiles of your guests. Reasons for a guest to register include challenges, ratings and comments, FAQs, competitions, and much more.

Offer your guests the best service and give them a direct added value with a gift of 4 weeks of Pro+ service.

Upon registration, the data will be directly transferred to your CRM, giving you the opportunity to use it for further services. This can be done once a booking is confirmed with a guest card, on your website and at other touch point.

Digitizing your guests is key to becoming more resilient in times of crisis and opens up additional flexibility in the future.

Find out more about our products and services today:

Company, General, Products

9/23/2021 | Carina Dietrich | 0 Comments

3D Flight Video 2.0 – Let your guests widen your reach

With Outdooractive’s new 3D Flight Videos, Pro+ users can now create high-quality videos of a route they have recorded in a single click. Furthermore, they now have the ability to share these experiences on social media. By letting visitors act as influencers you have a whole new way to market your destination.

Greater reach through new users

Guests at your destination must first create an account to use this feature. Registration can be done via the destination’s White-label website and White-label app, automatically making them members of the destination’s branded community and leads. In short, communication take place using the destination’s brand.

Qualitative data for digital visitor guidance

In order to create the videos, users will need to record their route. This data is transferred to the Destination Heatmap, which our customers can access via their Outdooractive Business Account. The information generated creates stats that can be used to further improve visitor guidance.

Attention for your region

The videos can be downloaded and shared thousands of times via social media channels such as Instagram, Facebook and YouTube. Prospective visitors who see the video are directed to the destination website for more information. In addition, destinations have the opportunity to create 3D Flight Videos with the Outdooractive Business Account and upload them via their own social media channels. This allows DMOs to become active themselves and use this tool to reach new guests.

Company, General, Products, Trends & research

9/23/2021 | Pamina Bötsch | 0 Comments

Direct visitor flows across your region

Hardware solutions enable DMOs to count visitors on site, but can only measure visitor flows selectively (e.g. at parking lots and POIs). This is not suitable for comprehensive visitor management. In addition, it is not possible to react proactively to visitor flows. Measures are only initiated when tourists are already in the region. This makes it impossible to react reasonable to overcrowding in the long term and to solve problems such as nature destruction, overtourism and parking shortages.

Use the Destination Heatmap from Outdooractive as an indicator

The Destination Heatmap is Outdooractive’s tool that allows DMOs to see live, even before tourists arrive, which locations are in high demand. The software-based solution calibrates an exact count at individual points and enables visitor guidance over the entire area. In the long term, this information is stored and recorded in statistics. This information is the most useful basis for destinations to make correct decisions in different areas. For example, it becomes clear where the focus should be placed in marketing, which investments need to be made and which information should be displayed even more visible to visitors.

In addition to this background information in the Destination Heatmap, Outdooractive also provides tools (e.g. POI Challenges) to guide visitors in a targeted manner.

In this way, the Outdooractive platform, which has a wide reach, covers two central points in visitor guidance. On the one hand, statistics on visitor flows can be compiled and important insights can be gained from them. On the other hand, well-developed tools are offered that can be used to react directly and efficiently to these findings.

Company, General, Products

7/28/2021 | Carina Dietrich | 0 Comments

The new Outdooractive Business website is live

The time has come!

We are pleased to present our new Outdooractive Business Website. Specially designed for our current and future business customers and partners, the new website offers an up-to-date overview of Outdooractive’s products and services. The new business website complements our platform and corporate site. The corporate site has been reduced to showcases and products, which you will find on the business site now.

Managing illegal trails and routes

Many destinations suffer from the consequences of mountain bikers traveling on unauthorized trails and hiking trails. It is important to understand the conflicts that can arise and distinguish between illegal trails (i.e. trails that are built or used illegally, and trails that are allowed to be used by law) and multi-use trails for mountain bikers and hikers as well as horseback riders on trails, ski tourers on ski trails, or pedestrians on cross-country ski trails.

Guide visitors away from the mainstream with POI Challenges

In the context of today’s overtourism challenges, creating better places for visitors and locals starts with effective visitor guidance. Outdooractive’s new POI Challenges offers destinations an additional resource to influence the distribution of tourism traffic by incentivizing guests to visit little-known places in a fun way. The feature now makes it easy to reduce overcrowding of hotspots, boost less-popular attractions, as well as develop completely new points of interest.