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French, Spanish, Italian, Chinese and Hebrew: integration of new languages into the Outdooractive Platform

Digitization and internationalization are inextricably linked. The translation of a website is an elementary step towards opening up new markets and target groups. With the integration of five new system languages, Outdooractive is on course for international growth – both in terms of its large partner network and in building a multicultural community.

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No more relaunches

It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).

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Optimized data capture in the Content Reach Report

Success control, transparency, comparability and measurability. These are the main goals of our Content Reach Report. In the course of redefining visibility on the web, we are also improving our reporting. Optimized tracking methods lead to reliable figures and, thanks to international standards, to better comparability.

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Powerful, flexible and simple: the web technology Outdooractive FlexView

Display suitable, high-quality content for guests on the website and achieve increased reach at the same time. Sounds good? It is: With the Outdooractive FlexView any content of the platform (tours, POI, events, accommodations, offers and more) can be integrated into existing websites. The contents of the FlexView are indexed for search engines and can also be found via the global search of the website.

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Real added value for guests: practical winter tools with Outdooractive

In winter, guests are particularly dependent on tour recommendations and tools, because then the selection of suitable tours is usually more difficult than in summer: which cross-country skiing trails are open, where are the most beautiful toboggan tracks and where the deep snow slopes best suited for a ski tour? And once again it becomes clear that current data is the nuts and bolts, especially in winter. Without it, most tools are worthless and even the safety of users is at risk.

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Extension of the DMS: more content for more reach

The Outdooractive Destination Management System (DMS) is the key to sustainable data management. DMS users have every reason to rejoice: From now on they can create more content types. The extension is available without additional costs and fully automatically in the DMS. In this article you can find out exactly what is possible in addition and what added value this has for our partners.

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