Tourism is a very sensitive sector and is one of the first, if not the first, to be hit hard during natural disasters. And yet, these have become more and more frequent recently. What can destination leaders do to mitigate the negative impacts?
Dirk Rogl has accompanied the global tourism economy as an editor, analyst and consultant for more than 20 years now. He is an analyst at Phocuswright, deputy director of the “Kompetenzzentrum Tourismus des Bundes” and advises DMOs, online travel services as well as service providers with Rogl Consult.
As a keynote speaker at the Outdooractive Conference 2018 Dirk Rogl explained to the participants who – in times of open data – is still relevant to the guest. You will find the most important findings here in this blog.
Every destination only exists once in the world. Therefore, why should the digital images exist umpteen times? Why should the various travel guides of the big internet platforms show different information if they inform about the very same destination? And why does Google know destinations better today than the destinations’ own websites and apps?
The platform of Outdooractive is constantly moving forward. Thus, the Outdooractive platform is working on the next generation of data structures.
But first things first. Buzzwords such as graph database, Knowledge Graph or linked open data are more and more in the center of focus for digital tourism professionals. This shows that it is time to take a serious look data and their structures.
Destination marketing, how it has been taught and practiced for many years, doesn’t work anymore. Different market situations, changed user behavior and ongoing new technologies will significantly transform and expand the responsibilities of the classic DMO (destination marketing organization). To ensure a long-lasting competitiveness it is necessary to develop the marketing strategy into a management strategy.
At the beginning of July, we started a survey on the subject of open data. Now we would like to share the results with you. More than 200 people took the time to participate in our survey.