The needs of guests and their experiences at a respective destination have to be at the center of attention of every destination management. If you want to provide your guests with a personalized service in the future, you need to know your users digitally. Only if the used system knows the personal interests, customs and click paths of a user, the displayed results can be relevant for him/her.
Why is Outdooractive interested in OPEN DATA?
Outdooractive manages a lot of touristic data of destinations in one central database solution. The distribution of data has been a core task of Outdooractive for many years. Several output channels have already been connected to the content-marketing network.
What is OPEN DATA?
To put it simply, the term “open data” describes the intention to make data publicly available to everyone. In the future, the distribution of standardized data will become even more important. Only if data can be reused and processed by anyone for any purpose – without restrictions or fees – it is considered to be open data. Therefore, right now is the right time to discuss OPEN DATA in order to find a common solution.
In future, a successful digital guest communication can secure destinations with decisive competitive advantages. It is the most important tool to improve the own service offers. With today’s status quo of data quality and new technologies, a personalized and consistent response is achieved that meets the expectations of the target audience. Find out which touchpoints Outdooractive creates between guests and destination in this blog article.
Tourism is existential for many regions. Especially in rural or alpine areas, tourism has significantly changed the working and living conditions. In order to be perceived as attractive – but also to cover the interests of all touristic stakeholders – a well-developed road network and the relating leisure economy are needed. The basis for a successful concept is an attractive and diverse road infrastructure.
Over the last several years we have toiled with the administration of images. The file size of one high-quality photo has had a thirtyfold increase over the past 15 years. How many times have hard drives been filled up with images to the point that computers wouldn’t boot up properly? And whenever you needed a specific image you couldn’t find it. Photos were filed in an unstructured manner and not provided with keywords. Furthermore, image rights were either unclear or not disclosed at all.
The hype about artificial assistants and automated services is undeniable. And terms such as AI or chatbots are at the center of a popular discussion. The biggest advantage of the new technologies is the automated communication. It provides guests with a 24/7 service while also reducing the workload of employees.