Why touristic websites based on TYPO3 have no prospects
TYPO3 – next to Drupal, Joomla and WordPress – is one of the most popular open source content management systems in the German-speaking area. Roughly 500,000 websites worldwide are based on its technologies including many DMO websites. Numerous web agencies have specialized in programming tourism websites on the basis of TYPO3 or other web content management systems. But the time has come to rethink this strategy! The individual website of a tourism destination, that was once considered to be the central and vital medium, is losing its relevance. For many years the destination website was regarded as THE fundamental place for activities in tourism marketing. Many jobs in tourism destinations serve the purpose of filling a website with content, improve relevance by search engine optimization, create marketing campaigns to increase website relevance, buy range for a website, relaunch every three years and watch over KPIs.
