It has never been a better time to be a cyclist: Outdooractive acquires mountNpass
We are delighted to announce that Outdooractive has acquired mountNpass, France’s market leader for cycling tourism. Whilst mountNpass will maintain its brand identity, this latest step in Outdooractive’s journey represents its effort to develop its product line and market its services to a more international audience.
Founded in Toulouse in 2015, mountNpass has been dedicated to bringing “the most beautiful cycling routes in France and Europe” to the international cycling community. Boasting over 8,000 published routes and 250 partner destinations, the achievements of mountNpass will now be available to a global audience of 7.3 million outdoor enthusiasts. MountNpass’ passion for cycling and its strong community of 120,000 subscribers and 60,000 fans on social networks, are exceptional bonuses for the partners of Outdooractive as well as a significant opportunity for the company to broaden its activities and presence in France.
Hartmut Wimmer, our Founder and CEO, said “As the world’s leading tourist destination, France represents an essential market for our development. In addition, mountNpass, thanks to its reputation and network, is a great asset for broadening our services and reaching more cycling enthusiasts.”
Frédéric Blavoux, Founder and CEO of mountNpass, added “By joining the Outdooractive group, the objective is twofold: to ensure the company’s sustainability on the one hand and to expand internationally on the other, while enriching our products and services for a wider audience, on a wider playing field. A wonderful opportunity for our professional partners and our users.”
This pivotal juncture will deliver Outdooractive’s partners and platform users a hugely increased choice of cycling routes, a strengthened user community and a far greater reach into the French market.