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Outdooractive International: Cooperation with Slovenia

In order to promote tourism in a country, it is necessary to use digital solutions for destinations and organizations. Slovenia took this step and the cooperation with Outdooractive has convinced the tourism office of digital destination management from one single source.

Slovenia is a country with a diverse landscape that provides endless opportunities for outdoor enthusiasts. The European state is only half as big as Rhineland-Palatinate and thus does not score with a large area. Instead, it delights with beautiful Adriatic beaches or the high mountain ranges of the Julian or Steiner Alps.


What does this cooperation entail?

The Slovenian tourism office uses the Outdooractive DMS as well as a regio as a web-based figurehead to promote all of the country’s outdoor topics. In addition, Hiking & Biking Slovenia is convinced and uses a full API as a programming interface in addition to the DMS. Not only have the country’s higher authorities understood that it is important to take a holistic approach, but also some destinations have joined the cooperation, e.g. Soča Valley Tourism. It is known for the Soča – one of the most beautiful rivers in Europe due to its blue-green color and the Julian Alps. Winter sports enthusiasts also know the Pokljuka Plateau as it is a well-known venue for international biathlon competitions.


The technology for digital tourism

The DMS is the key to a sustainable data management. The destination management system provides all relevant content for tourism: from tours to trails for different activities, bike parks and ski resorts to bookable offers, up-to-date information and events. A central database for all content offers great advantages for destinations. Moreover, they can create and maintain their own content. The entire management of a region can be controlled in one system which simplifies the work of route managers and marketing. Instead of having to click through the internet – searching for information about accommodations on one website, looking for regional offers on the next website while researching hiking or mountain biking tours on yet another website – tourists now find everything they need for a perfect vacation at one
place. Comfort and usability for both tourists and tourism organizations, full flexibility and individuality as well as a state-of-the-art technology – Outdooractive offers its cooperation partners all of this and much more.