Corporate Outdooractive News: Plattform, Partner & Technik

6/11/2019 | | 0 Comments

ITB China: Opportunities and challenges in the Chinese travel market

Also this year the B2B travel fair “ITB China” took place in Shanghai. As already reported in the article “Hartmut Wimmer in Shanghai”, Outdooractive CEO, Hartmut Wimmer, was also there and personally got an overview of the latest trends on the Chinese tourism market. With him, he took the “ITB China Travel Trends Report” with the most important findings and forecasts for the Chinese travel year 2020.

Company, Events

6/6/2019 | Hartmut Wimmer | 0 Comments

Storm damage in Trentino displayed on the Outdooractive Platform

At the end of October 2018, a devastating storm hit northern Italy. In addition to floods, mudslides and twisted electricity pylons, the storm caused extensive damage to forests, which is expected to take several months to years to repair. Many hiking trails are affected and will be closed for a long time until the damage is gradually repaired.

General

6/3/2019 | Sophie Steinhauser | 0 Comments

Hartmut Wimmer in Shanghai

In order to open up new markets, it is not enough to just integrate the language of the country into the website or translate texts. Every market is different, the players have different views and business behavior. It is important to know the market before entering it.

Company

5/24/2019 | Hartmut Wimmer | 0 Comments

Data must be distributable.

In tourism it is common to create complex websites. It is a fact that these websites no longer reach the desired target group because users have been using platforms for a long time. Nowadays the content has to be brought to the user – not the other way round. In this article you will find out which steps have to be taken.

Trends & research

5/17/2019 | Sophie Steinhauser | 0 Comments

Become a partner of the Outdooractive Conference

In addition to numerous presentations by tourism experts and a varied supporting agenda, there will also be plenty of time to network during the Outdooractive Conference. The #oac19 partners will have the opportunity to present their services to the participants during the breaks as well as before and after the lectures and to go into more detail in personal conversations. In this blog article you can find out what this looks like and what other advantages partners also have.

Events, Partner

5/16/2019 | outdooractive | 0 Comments

French, Spanish, Italian, Chinese and Hebrew: integration of new languages into the Outdooractive Platform

Digitization and internationalization are inextricably linked. The translation of a website is an elementary step towards opening up new markets and target groups. With the integration of five new system languages, Outdooractive is on course for international growth – both in terms of its large partner network and in building a multicultural community.

Products, Trends & research

5/13/2019 | Hartmut Wimmer | 0 Comments

No more relaunches

It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).

Products

5/7/2019 | outdooractive | 0 Comments

The Outdooractive Conference 2019: The speakers of the Digital Guest Behavior Forum

Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.

In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from:

Events

5/7/2019 | Hartmut Wimmer | 0 Comments

Digitize your part of the world.

The basis of all digital processes is data. This is especially true in tourism. No inspiration, no travel planning, no booking and no on-site experience are conceivable without destination data in the future. ALL data. We have to start now! This article will tell you what you have to consider.

General, Trends & research

4/23/2019 | Hartmut Wimmer | 0 Comments

All existing content into one database

The first step of a destination in digitization is to build digital leadership. This is followed by bringing all existing content into a database. In this article you will find out why this is necessary and how it can be done.

Trends & research

Corporate Outdooractive News

ITB China: Opportunities and challenges in the Chinese travel market

Storm damage in Trentino displayed on the Outdooractive Platform

Hartmut Wimmer in Shanghai

Data must be distributable.

Become a partner of the Outdooractive Conference

French, Spanish, Italian, Chinese and Hebrew: integration of new languages into the Outdooractive Platform

No more relaunches

The Outdooractive Conference 2019: The speakers of the Digital Guest Behavior Forum

Digitize your part of the world.

All existing content into one database

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