Pfronten Tourism digitally guides its visitors with Outdooractive
Image: ©Pfronten Tourismus S. Toplak, E. Reiter; Logo: ©Pfronten Tourismus
Outdooractive offers tourism destinations a platform with quality content, real-time data, and up-to-date contextual information. The result is the opportunity to digitally guide guests already in their inspiration and planning phase. In the future, however, the offering will go much further and Outdooractive will use data reports from the platform to provide, for example, heat maps and a “popularity index” that shows the relative visitor frequency and predicts it on the basis of relevant context.
Digital orientation tools for guests planning and preparations
Those responsible at Pfronten Tourismus already understood the great importance of digital visitor guidance during the first Corona lockdown and took proactive measures in March 2020. User-optimized functions on the Outdooractive platform provided visitors with digital information about the conditions on site.
Julian Knacker, Team Leader Hospitality Service, IT & Content at Pfronten Tourismus:
„This year, the subject of visitor guidance will play a greater role in order to counteract the accumulation of too many people in one place. We will continue to use the tools we have used so far as a means of providing information and service to guests and at the same time try to contribute to an easing of visitor traffic on location through specific information. In this context, we will once again promote the use of the app for local holidaymakers.”
Current conditions (notices, closures, detours) are communicated via the Outdooractive DMS as a service for the guest in the app and on the homepage. Closures of routes are also directly visible through their status (closed/open), as well as in the current info in the route description and the ” disruption” in the text. The notices posted on location at the affected trails (e.g. closures due to tree felling work, etc.) are also linked to the app and the homepage by means of QR codes and URLs.
Sustainable solutions for the best guest experience
All parties involved are certain that Digital Visitor Guidance will continue to gain importance and that the information available for planning outdoor activities will be used even more by guests. For many years, Pfronten Tourismus has relied on Outdooractive’s industry-leading digital services to provide its guests with the best possible outdoor experience.
Julian Knacker emphasizes: „With Outdooractive, we have the opportunity to inform our guests about the wide range of outdoor activities in Pfronten via various channels – with a one-off management requirement – in the best and most effective way possible. Thanks to the compact visualization and the linking of various outdoor components along a route or at a POI, the user is provided with a tool that can be used to optimally plan an adventure holiday, a hiking trip, or a cycling trip in Pfronten.”
Guests plan routes on the web and in the app (hiking, mountaineering, or mountain biking routes), they save their content offline and can navigate via the app on their smartphone during their outdoor activity.
He continues: „We receive a lot of positive feedback about the app. On the web, we integrate our mountain hut content via FlexView technology (e.g. www.pfronten.de/aktiv/berghuetten/) and routes via the API interface fully integrated on the web pages (www.pfronten.de/aktiv/tourenportal and www.pfronten.de/aktiv/wandern-im-allgaeu-berg-tal/wandern-im-allgaeu/).”
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- Info on the web
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- Pfronten Outdoor-App
A network of various data suppliers on location ensures that the information is up–to–date
The actuality of routes or POIs with regard to routing, opening hours, etc. is carried out in Pfronten through various channels. In the case of huts, Pfronten Tourismus receives the information directly from the operators of the mountain huts. Information on trail maintenance, closures, detours, etc. comes from the municipality’s building yard or the forest owners’ association. Ensuring that the data is up to date is currently still the biggest challenge.
More about Pfronten Tourism here.