There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.
The first version of our new product ‘Destination Insights’ has arrived. We have been collecting an immense amount of data on the Outdooractive Platform for a number of years. On the one hand this has been tourism related such as regional descriptions and routes and on the other it has been personal data. We want to make the best use of this information in the future and make it available also to you. Join our pilot scheme now and look at your destination in an entirely different light.
If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.
In tourism it is common to create complex websites. It is a fact that these websites no longer reach the desired target group because users have been using platforms for a long time. Nowadays the content has to be brought to the user – not the other way round. In this article you will find out which steps have to be taken.
It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).