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5/7/2019 | outdooractive | 0 Comments

The Outdooractive Conference 2019: The speakers of the Digital Guest Behavior Forum

Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.

In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from:

Events

5/7/2019 | Hartmut Wimmer | 0 Comments

Digitize your part of the world.

The basis of all digital processes is data. This is especially true in tourism. No inspiration, no travel planning, no booking and no on-site experience are conceivable without destination data in the future. ALL data. We have to start now! This article will tell you what you have to consider.

General, Trends & research

4/23/2019 | Hartmut Wimmer | 0 Comments

All existing content into one database

The first step of a destination in digitization is to build digital leadership. This is followed by bringing all existing content into a database. In this article you will find out why this is necessary and how it can be done.

Trends & research

4/17/2019 | outdooractive | 0 Comments

The Outdooractive Conference 2019: the speakers of the Data Analysis & Research Forum

Everyone is talking about market research and data analysis. How does a potential guest move on a booking platform? What information about the destination does he need at what time and on what channel? However, collecting information alone is not enough to answer these questions. Data must be prepared and structured in order to find the most effective way to use it. But many destinations are only at the beginning. At this year’s Outdooractive Conference, the topic will therefore be discussed over a whole day in the Data Analysis & Research Forum. Experts from the tourism industry will explain how data management can work successfully.

Events

4/9/2019 | Hartmut Wimmer | 0 Comments

Digital leadership for destinations. What are the first steps?

Digitization and digital leadership must go hand in hand. As a digital leadership culture is the basis of a digital destination. In theory, most people already know this, but what exactly is behind it in practice? How can I successfully implement digital leadership in my destination? In this article we have summarized the first steps for you.

Trends & research

All posts about Digitization

The Outdooractive Conference 2019: The speakers of the Digital Guest Behavior Forum

Digitize your part of the world.

All existing content into one database

The Outdooractive Conference 2019: the speakers of the Data Analysis & Research Forum

Digital leadership for destinations. What are the first steps?

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