All articles

All posts about Digitization

The Outdooractive Conference 2019: The speakers of the Digital Guest Behavior Forum

Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.

In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from:

read more …

Get in touch with your guests: digital guest communication

In future, a successful digital guest communication can secure destinations with decisive competitive advantages. It is the most important tool to improve the own service offers. With today’s status quo of data quality and new technologies, a personalized and consistent response is achieved that meets the expectations of the target audience. Find out which touchpoints Outdooractive creates between guests and destination in this blog article.

read more …