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Small destination, digitized big

Image: ©Kur und Tourismus GmbH Bad Peterstal-Griesbach

May we introduce: Our innovative pilot customer Bad Peterstal-Griesbach – national park community in the heart of the Black Forest. Together with us, they go through the complete program of digitization of a destination: from the map to individual guest profiles.

“Besides Oberstaufen, we are the first and only premium hiking destination in Germany. Therefore it is crucial for us to work with a strong partner, who understands us exactly and equips us with the best technology,” says Axel Singer, Managing Director of Kur- und Tourismus GmbH Bad-Peterstal Griesbach.

They are now the first customer to use Outdooractive’s entire range of solutions to digitize their destination and design it for the benefit of their guests.

They rely on our tried-and-tested database, into whose optimal structure all content can be easily imported.

Based on this, Bad Peterstal-Griesbach creates the foundations with its own digital travel guide to benefit from the automatic, generic reach provided by Outdooractive.

And of course, the overall package, as used by Bad Peterstal-Griesbach, provides the right answers to questions about digital visitor guidance right along with it.

Look forward to further insights into the collaboration in the future and follow our joint milestones on the way to digital Bad Peterstal Griesbach.

 

Germany’s most innovative companies – Outdooractive receives distinction

The business magazine, Capital, together with one of the leading data and analysis institutes, Statista, has conducted an extensive analysis to determine the “Most Innovative Companies in Germany 2021”.

The findings show that Outdooractive is part of the elite inner circle.

As a part of the survey, representatives of innovation-awarding companies, as well as executives from the expert panel of Capital and Statista, gave their verdicts. From the assessments of these groups, the ranking lists were created. No other survey in Germany brings together more expert opinions.

Central aspects to the survey were the following areas of innovation:

  • Products & services
  • Business innovations
  • Corporate culture

You can find the results of the analysis online at: www.capital.de/innovativste-unternehmen-2021.

News from product development (2)

In this article we will show you what we have already implemented and are currently developing in the areas of product, content and cartography to provide you with more inspiration and planning security.

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News from product development (1)

In the following two articles we will show you what we have already implemented and are currently developing this year in the areas of product, content and cartography to offer you more inspiration, orientation and planning security.

Discover in this article our innovations and developments for more orientation and what has happened in terms of internationalization.

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More reach on the Norwegian market: Outdooractive takes over Outtt

The Outdooractive family has grown further: We welcome Outtt – the outdoor platform for Norwegian tourism.

The acquisition enables Outdooractive to take effective steps broadening its growth opportunities within the Scandinavian outdoor tourism markets. Outtt was found 2012 and specialized in mobile applications for iOS and Android. The platform provides outdoor insights through digital tools, interactive mapping, as well as curated trails, tips and insider guides. By partnering with local and regional providers to curate authentic wilderness experiences, the app connects Norway’s most-loved adventures and hidden gems to a growing domestic and international community.

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