On June 25 – 26, the VIR Online Innovation Days 2019 will take place in the Marshall House at Messe Berlin. The event is being organized by the Verband Internet Reisevertrieb e.V. (VIR) to bring together people with vision and ideas and decision-makers in the digital travel industry. Outdooractive CEO Hartmut Wimmer will also be present as a speaker at this event.
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For the second year in a row Outdooractive was on site as a partner: At the DestinationCamp, which took place from May 22 to 24 at the Hamburg Chamber of Commerce, representatives of the tourism industry met to exchange views and ideas on challenges and developments. Data management, machine learning and artificial intelligence were important core topics. After the joint discussion, results and solutions were presented.
Also this year the B2B travel fair “ITB China” took place in Shanghai. As already reported in the article “Hartmut Wimmer in Shanghai”, Outdooractive CEO, Hartmut Wimmer, was also there and personally got an overview of the latest trends on the Chinese tourism market. With him, he took the “ITB China Travel Trends Report” with the most important findings and forecasts for the Chinese travel year 2020.
In addition to numerous presentations by tourism experts and a varied supporting agenda, there will also be plenty of time to network during the Outdooractive Conference. The #oac19 partners will have the opportunity to present their services to the participants during the breaks as well as before and after the lectures and to go into more detail in personal conversations. In this blog article you can find out what this looks like and what other advantages partners also have.
Digitization is changing the behavior of guests along the entire customer journey. Destinations must adapt and have to be present where users look for information. But how and where do I reach potential guests? At this year’s Outdooractive Conference, this topic will be the focus of numerous lectures. Top-class experts will provide participants with strategies on how destinations can handle the change in user behavior and what opportunities guest communication offers.
In the “Digital Guest Behavior Forum” on Wednesday and Thursday, participants can expect, among other speakers, talks from: