Everyone is talking about market research and data analysis. How does a potential guest move on a booking platform? What information about the destination does he need at what time and on what channel? However, collecting information alone is not enough to answer these questions. Data must be prepared and structured in order to find the most effective way to use it. But many destinations are only at the beginning. At this year’s Outdooractive Conference, the topic will therefore be discussed over a whole day in the Data Analysis & Research Forum. Experts from the tourism industry will explain how data management can work successfully.
All posts about Events
In the global competition in digital markets, where technologies are developing rapidly, one term has become indispensable: digital Leadership. The tourism industry also has to deal with new tasks, tools and procedures in order to remain successful in the digital area. But before concrete individual measures can be initiated, destinations must first understand and develop the core elements of digital management, even if this means abandoning previous structures and approaches. How this can be successfully implemented will be discussed at this year’s Outdooractive Conference. In the Digital Leadership Forum exciting speakers will provide impetus for modern leadership.
This year, the Outdooractive Conference takes place on September 24 – 26, 2019 and deals with the digitization in tourism. In addition to the outdoor program, a seminar day with various workshops and presentations by numerous experts awaits you. The focus will be on digital leadership, digital guest behavior and market research/data analysis. As usual, there will be two lecture halls at the conference in which the sessions will run in parallel. In order to give you a rough idea of what these three topics are about before the conference, we will go into more detail in this article.
In a few days’ time, the ITB, the world’s leading trade fair for tourism, will once again take place in Berlin. Outdooractive is not only represented with a booth in the eTravel World (Hall 7.1.c), CEO & founder Hartmut Wimmer will also give a lecture.
Shaping the future of digital tourism – that is the motto of this year’s Outdooractive Conference. From September 24 – 26, participants can look forward to a varied agenda: lectures by international experts, a newly conceived seminar day, a varied outdoor program and much more. In this article you will learn more about this year’s topic focus and new highlights that fit perfectly into our previous format.