Turning the tourist world upside down with the Outdooractive Travel Guide
It is no longer news that destination websites are playing less and less of a role and that industry platforms are taking over the servicing of guests, as is already common practice with package tours, accommodation, flights, table reservations, and rental cars. Right now, tour portals and portals for experiences are on the rise.
Exactly the same thing is happening with the rest of the trip planning information such as inspiration, information, current conditions, and navigation. Travel guides are being created on all the major platforms, and even Google is no longer sending users to destination websites once all the content has been picked up and integrated into the Google Knowledge Graph. Even open data, state databases, and federal knowledge graphs can’t do anything about that.
We at Outdooractive have found our own answer to this: We build a worldwide travel guide ourselves together with our destinations and all service providers. Outdooractive’s special positioning between a community platform and a B2B SaaS provider makes something unique possible: DMOs can build a powerful DMO platform together with us. We provide the technology and the DMOs fill it with content. We provide the reach and the DMOs take care of the guests. How does that sound?
