Corporate Outdooractive News

3/13/2018 | Hartmut Wimmer | 0 Comments

Why touristic websites based on TYPO3 have no prospects

TYPO3 – next to Drupal, Joomla and WordPress – is one of the most popular open source content management systems in the German-speaking area. Roughly 500,000 websites worldwide are based on its technologies including many DMO websites. Numerous web agencies have specialized in programming tourism websites on the basis of TYPO3 or other web content management systems. But the time has come to rethink this strategy! The individual website of a tourism destination, that was once considered to be the central and vital medium, is losing its relevance. For many years the destination website was regarded as THE fundamental place for activities in tourism marketing. Many jobs in tourism destinations serve the purpose of filling a website with content, improve relevance by search engine optimization, create marketing campaigns to increase website relevance, buy range for a website, relaunch every three years and watch over KPIs.

read more …

Products, Trends & research
2/27/2018 | outdooractive | 0 Comments

The must-have for future systems: data quality

Artificial intelligence – as any form of intelligence – is only capable of being as good as the data on which its answers and recommendations are based on. Within the topic of Machine Learning, data quality is more important as well as more problematic than ever before: Bad data can no longer be simply deleted or switched up as it is the case with traditional data analysis. In future, the relevant volume of data will be organized in Big Data if they want to remain relevant to Alexa, chatbots and co. Due to the big amount of data, the origin of (possibly false) data can rarely be identified and a subsequent adjustment of content (often derived from a third party) is rather difficult.

read more …

Trends & research
2/9/2018 | outdooractive | 0 Comments

A complete success: Outdooractive Roundtable “Open Data in Tourism” at the Tourism Camp 2018

Open Data in Tourism is considered to be an essential theme of the tourism sector’s future, but its development is still in its early stages. However, in the run-up to the 11th “Tourismuscamp”, “Tourismuszukunft” initiated a roundtable on January 28, 2018 discussing open data in tourism. Next to more transparency in already existing sector projects, the roundtable focused on the active support of collaborations and integrative cooperations.

read more …

Events, Trends & research
1/29/2018 | Sophie Steinhauser | 0 Comments

One of our Partners: Onlim

Even in times of digitization, guest service has remained a priority in tourism. But what if service can no longer be provided by employees that are preoccupied with other tasks? How can tourism fulfill the guests’ expectations of around-the-clock availability?

read more …

Partner
1/29/2018 | outdooractive | 0 Comments

Intelligent Data and Systems are the Foundation of Future Guest Communication!

In recent years artificial intelligence (AI) has been a recurring topic in tourism. Due to efficient technologies it has invaded day-to-day life and thus reached a new dimension of automated communication. Today, personal assistants including Amazon’s Alexa and Google Home, but also automated services such as chatbots, support our daily routines – often unconsciously. Soon touristic content will reach guests primarily via intelligent systems. An early awareness of upcoming challenges, which will develop out of a changed deployment and usage of touristic information, is essential for the future of destination marketing.

read more …

Trends & research
1/19/2018 | outdooractive | 0 Comments

Outdooractive at ITB Berlin

From March 7-8, 2018 the world’s leading travel trade fair opens its gates again: the ITB Berlin. This year, Outdooractive – as part of the leading platform businesses for global touristic offers – participates for the first time with a booth and own presentations. Here is an overview of all dates and locations:

read more …

Events
1/16/2018 | outdooractive | 0 Comments

The Outdooractive Roundtable Open Data is the kickoff of the Tourism Camp

In 2018 tourism has to face great challenges. New technologies require comprehensive rethinking when it comes to digitization. The topic of Open Data has become the focal point of the development of new and digital data management. Against this background Outdooractive has been organizing a roundtable concerning this topic on January 26, 2018. As part of the Tourism Camp, an initiative of the digital consulting company „Tourismuszukunft“, a joint discussion about future development forms the focus of the roundtable.

read more …

Events
12/18/2017 | | 0 Comments

Make your Regio fit for winter in three steps

A number of information is needed if you are planning for an outdoor vacation during winter: Tips for tours and destinations, recommendations for accommodations as well as information about relevant events and offers. A regions daily recommendations of outdoor possibilities are extremely vital during the winter season as snow and weather conditions vary widely.

read more …

Products
12/15/2017 | | 0 Comments

Outdooractive supports the Christmas Trucker Campaign

Companies have a social responsibility. In our company, we try our best to place value on this matter, e.g. protecting the environment by driving electric cars, buying from local suppliers, supporting relief organizations (providing maps for the mountain rescue service) and sheltered workshops.

Every year, the Johanniter encourages to take part in a joint action: The Christmas Trucker, an aid campaign of the Johanniter-Unfall-Hilfe e.V..

read more …

Company

Categories

Company (68)

Events (35)

General (81)

Partner (35)

Press (16)

Products (61)

Trends & research (46)

ImprintTerms and ConditionsContactoutdooractive.com Privacy PolicyPrivacy at Outdooractive
Outdooractive AG