Corporate Outdooractive News

Digital visitor management – holistic and sustainable

In order to properly guide and direct your visitors, an end-to-end digital solution is needed. By the time a family has planned a day trip early on Saturday or Sunday and set off by car, it is already too late for meaningful guidance. This is because they do not have a Plan B with them when they hit traffic jams along the road and parking lots have filled up over the morning. Even crowded hiking trails, beaches and places to refreshment stops can no longer be avoided. The increasing number of tourists at popular spots and the pressure this places on the environment and infrastructure inevitably causes problems.

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Influencing sustainable tourism with the new social sharing function

Social Media has forever changed the way we consume, think about, and interact with the tourism industry. On popular platforms such as Facebook and Instagram, all generations of travelers are now being influenced by photos and videos posted by friends and favorite travel accounts. In fact, 84% of millennials and 73% of non-millennials are likely or very likely to plan a trip based on vacation photos or social media updates (amp agency, 2016).

In recognizing the role of social media and its impact on tourism, there is also mounting pressure for destinations to focus additional effort on sustainability —  effectively guiding visitors and maintaining a balance of traffic between hotspots and lesser-known routes. With Outdooractive’s new social sharing function, destinations and business partners can easily influence sustainable change during the guests’ planning stage.

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