In the following two articles we will show you what we have already implemented and are currently developing this year in the areas of product, content and cartography to offer you more inspiration, orientation and planning security.
Discover in this article our innovations and developments for more orientation and what has happened in terms of internationalization.
The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.
Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).
80% of all information is perceived through the eyes. Images play a very special role here. They arouse emotions and desires, can fascinate, inspire and impress. Our newly integrated image layer in the map layer is intended to focus more on the significance of images for our users.
Despite the physical separation that has been forced on us at the moment, our ability to communicate with one another online remains available and – as it has always been – the key to securing your business’ future and enabling it to flourish when current restrictions are lifted.
Your guests will be hugely relieved to be able to get out there and enjoy some freedom and so, in preparation for then, you can work now to improve the very thing that represents you and can deliver continued value: your content.
In tourism it is common to create complex websites. It is a fact that these websites no longer reach the desired target group because users have been using platforms for a long time. Nowadays the content has to be brought to the user – not the other way round. In this article you will find out which steps have to be taken.