The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.
Shaping the future of digital tourism – the annual Outdooractive Conference (September 18-20) goes into its sixth round. Next to interesting and informational presentations, the event is supported by a diverse and fun framework program to ensure a relaxing event. The joint outdoor program promises lots of action and time to get to know everyone. The mountain paradise around the Ofterschwanger Horn provides the ideal location.
Once again the goal of the annual OAC at the town castle of Immenstadt is to openly discuss challenges, problems, possibilities and solutions with our top-class speakers and participants. New impulses and suggestions, that are forming the shape of the digital future of tourism, will also be introduced by our two keynote speakers at the OAC.
In recent years artificial intelligence (AI) has been a recurring topic in tourism. Due to efficient technologies it has invaded day-to-day life and thus reached a new dimension of automated communication. Today, personal assistants including Amazon’s Alexa and Google Home, but also automated services such as chatbots, support our daily routines – often unconsciously. Soon touristic content will reach guests primarily via intelligent systems. An early awareness of upcoming challenges, which will develop out of a changed deployment and usage of touristic information, is essential for the future of destination marketing.
From March 7-8, 2018 the world’s leading travel trade fair opens its gates again: the ITB Berlin. This year, Outdooractive – as part of the leading platform businesses for global touristic offers – participates for the first time with a booth and own presentations. Here is an overview of all dates and locations: