Corporate Outdooractive News

Sustainability as a focus at the VIR Innovation Days

The VIR Online Innovation Days took place between June 25 – 26 in Berlin and the subject of sustainability in the tourism sector was a major focus of the event. Outdooractive’s CEO, Hartmut Wimmer, took part as a speaker and delivered a keynote speech on the subject of ‘Sustainability through digitization in destinations’. This article looks back to a couple of insights.

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Managing data instead of advertising

Spending money on traditional advertising is not the future of destination marketing and this article seeks to explain how these changes are taking place.

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Outdooractive Explorers Choice news

Outdooractive’s online travel guides are a source of inspiration and information about travel and outdoor activities. To provide a complete, digital image of the world, we need to work in close cooperation with proficient partners, who are now being recognised with the ‘Explorers Choice’ award.

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The VIR Online Innovation Days

On June 25 – 26, the VIR Online Innovation Days 2019 will take place in the Marshall House at Messe Berlin. The event is being organized by the Verband Internet Reisevertrieb e.V. (VIR) to bring together people with vision and ideas and decision-makers in the digital travel industry. Outdooractive CEO Hartmut Wimmer will also be present as a speaker at this event.

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The ISPO Digitize Summit 2019

The ISPO Digitize Summit will go into its second round from July 3 – 4 in Munich. The convention will be mostly exploring digital transformation in the sports industry. Outdooractive CEO Hartmut Wimmer will also be attending.

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Digitize your guests!

If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.

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US expansion proceeding at an exponential pace

Since Outdooractive opened its US office two years ago, numerous destinations & travel professionals have recently joined the over 2100 partners that have been trusting us for over 25 years. Following the lead of Visit Salt Lake and the Cascade Loop we are pleased to welcome these members to the Outdooractive family:

  • The Destination Marketing Corporation for Otsego County
  • DeKalb, Georgia
  • Arizona Outback Adventures
  • Escape Campervans
  • The Appalachian Trail Conservancy

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DestinationCamp 2019: a review

For the second year in a row Outdooractive was on site as a partner: At the DestinationCamp, which took place from May 22 to 24 at the Hamburg Chamber of Commerce, representatives of the tourism industry met to exchange views and ideas on challenges and developments. Data management, machine learning and artificial intelligence were important core topics. After the joint discussion, results and solutions were presented.

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