Corporate Outdooractive News

#oac18 – supporting program on September 19, 2018

Shaping the future of digital tourism – the annual Outdooractive Conference (September 18-20) goes into its sixth round. Next to interesting and informational presentations, the event is supported by a diverse and fun framework program to ensure a relaxing event. The joint outdoor program promises lots of action and time to get to know everyone. The mountain paradise around the Ofterschwanger Horn provides the ideal location.

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Outdooractive Conference 2018: Shaping the future of digital tourism

Once again the goal of the annual OAC at the town castle of Immenstadt is to openly discuss challenges, problems, possibilities and solutions with our top-class speakers and participants. New impulses and suggestions, that are forming the shape of the digital future of tourism, will also be introduced by our two keynote speakers at the OAC.

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News at Outdooractive: Pro membership and a new app for the outdoor community

Outdooractive has one very ambitious and continuous aim: to improve existing products and to develop new ones. The newest innovations from the development department are the new Outdooractive App and the freemium-model Pro. Both news improve the performance of the Outdooractive platform and provide users with more comfort during their search for vacation and leisure plans.

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CMS becomes DMS

By now, the Outdooractive CMS is so much more than just an “ordinary” Content-Management-System. It is a system based on a joint platform where touristic players collect, maintain, edit and spread their information. Thus, it is time to officially change the name: The CMS becomes a DMS, a Destination-Management-System.

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The integration of touristic map content – an infinite process

Tourism is existential for many regions. Especially in rural or alpine areas, tourism has significantly changed the working and living conditions. In order to be perceived as attractive – but also to cover the interests of all touristic stakeholders – a well-developed road network and the relating leisure economy are needed. The basis for a successful concept is an attractive and diverse road infrastructure.

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What’s the potential of offering E-Bikes at destinations?

The e-bike market is booming. Millions of Germans already got the practical cycling companion – and the tendency keeps rising! Once labeled with an «elderly» image, it is now hyped as a high-tech machine for almost all types of bikes. This development provides an immense potential for tourism and a continuous improvement of the technology will only increase its relevance.

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Unlimited Content

Internationalization is a global topic. The spatial borders of tourism, trading, politics and society are blurring due to growing possibilities. Moreover, when it comes to the internet there are virtually no boundaries. Naturally, more possibilities increase demands.

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Image data bases as part of digital destination management

Over the last several years we have toiled with the administration of images. The file size of one high-quality photo has had a thirtyfold increase over the past 15 years. How many times have hard drives been filled up with images to the point that computers wouldn’t boot up properly? And whenever you needed a specific image you couldn’t find it. Photos were filed in an unstructured manner and not provided with keywords. Furthermore, image rights were either unclear or not disclosed at all.

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Outdooractive at the ITB: Destination Suite – a holistic digital solution

Digitization was the central topic at this year’s ITB, the world’s biggest tourism trade fair. “How do destinations prepare for the digital future and how does professional data management fit into this?” These were two of the most discussed topics at many of the ITB’s presentations and discussions. Outdooractive presented trade visitors with our new Destination Suite – a holistic solution for destination management.

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