The platform of Outdooractive is constantly moving forward. Thus, the Outdooractive platform is working on the next generation of data structures.
But first things first. Buzzwords such as graph database, Knowledge Graph or linked open data are more and more in the center of focus for digital tourism professionals. This shows that it is time to take a serious look data and their structures.
Destination marketing, how it has been taught and practiced for many years, doesn’t work anymore. Different market situations, changed user behavior and ongoing new technologies will significantly transform and expand the responsibilities of the classic DMO (destination marketing organization). To ensure a long-lasting competitiveness it is necessary to develop the marketing strategy into a management strategy.
At the beginning of July, we started a survey on the subject of open data. Now we would like to share the results with you. More than 200 people took the time to participate in our survey.
The needs of guests and their experiences at a respective destination have to be at the center of attention of every destination management. If you want to provide your guests with a personalized service in the future, you need to know your users digitally. Only if the used system knows the personal interests, customs and click paths of a user, the displayed results can be relevant for him/her.
A breath of fresh air for the digital tourism in Austria: at the beginning of August the subsidiary of Outdooractive in Salzburg is under a new management. After more than two years of managing visions and success, Stefan Gruber hands over his position to his successor Thomas Wiedner.
A website, as part of the digital overall strategy, is the figurehead of the virtual shop window in the World Wide Web. The Destination-Web is the state-of-the-art website of Outdooractive with maximum individualization. It is, like all components of a digital overall strategy, an output channel for the central Outdooractive database. The following blog entry will provide you with further information on what makes the Destination-Web so special.
In order to promote tourism in a country, it is necessary to use digital solutions for destinations and organizations. Slovenia took this step and the cooperation with Outdooractive has convinced the tourism office of digital destination management from one single source.
Why is Outdooractive interested in OPEN DATA?
Outdooractive manages a lot of touristic data of destinations in one central database solution. The distribution of data has been a core task of Outdooractive for many years. Several output channels have already been connected to the content-marketing network.
What is OPEN DATA?
To put it simply, the term “open data” describes the intention to make data publicly available to everyone. In the future, the distribution of standardized data will become even more important. Only if data can be reused and processed by anyone for any purpose – without restrictions or fees – it is considered to be open data. Therefore, right now is the right time to discuss OPEN DATA in order to find a common solution.
In future, a successful digital guest communication can secure destinations with decisive competitive advantages. It is the most important tool to improve the own service offers. With today’s status quo of data quality and new technologies, a personalized and consistent response is achieved that meets the expectations of the target audience. Find out which touchpoints Outdooractive creates between guests and destination in this blog article.
We need your assistance for the new workshop format at the 6th Outdooractive Conference. The “digitization forge” shapes and forges future plans for tourism.