The belief that there are universal KPIs is wrong. Key indicators can only be considered if they represent the key to success. Today’s Internet indicators mainly come from the advertising industry and are unsuitable for tourism and are not very effective.
Once again the goal of the annual OAC at the town castle of Immenstadt is to openly discuss challenges, problems, possibilities and solutions with our top-class speakers and participants. New impulses and suggestions, that are forming the shape of the digital future of tourism, will also be introduced by our two keynote speakers at the OAC.
In recent years artificial intelligence (AI) has been a recurring topic in tourism. Due to efficient technologies it has invaded day-to-day life and thus reached a new dimension of automated communication. Today, personal assistants including Amazon’s Alexa and Google Home, but also automated services such as chatbots, support our daily routines – often unconsciously. Soon touristic content will reach guests primarily via intelligent systems. An early awareness of upcoming challenges, which will develop out of a changed deployment and usage of touristic information, is essential for the future of destination marketing.
From March 7-8, 2018 the world’s leading travel trade fair opens its gates again: the ITB Berlin. This year, Outdooractive – as part of the leading platform businesses for global touristic offers – participates for the first time with a booth and own presentations. Here is an overview of all dates and locations:
In 2018 tourism has to face great challenges. New technologies require comprehensive rethinking when it comes to digitization. The topic of Open Data has become the focal point of the development of new and digital data management. Against this background Outdooractive has been organizing a roundtable concerning this topic on January 26, 2018. As part of the Tourism Camp, an initiative of the digital consulting company „Tourismuszukunft“, a joint discussion about future development forms the focus of the roundtable.