The new module Web App ‘Map’ is now available free-of-charge to all customers who already use web frontends such as Regio or Destination. Now you have the opportunity to give your guests an ‘empty’ map with which they can get their initial bearings and filter in content as desired before taking this outline to the Route Planner stage.
‘Be careful what you wish for.’ This is a phrase that has been repeatedly used by Chris Doyle of the ATTA (Adventure Travel Trade Association). How right he is, as you can see in the ever louder discussions taking place about so-called ‘overtourism’. In many regions the steadily rising numbers of bookings are leading to symptoms of overload. How these might be counteracted is explored in this article.
The categories ‘Notices’ and ‘Closures’ make it easier to communicate current updates to guests and others in the region. Now this helpful feature has been optimized and refined to provide even more accurate information and greater control in respect of affected areas.
Guests looking for a source of inspiration are able to search through a variety of tools, platforms and channels. However, destinations are losing more and more control over this defining phase of the customer journey. We want to give you back that control by offering the possibility to be able to communicate with your guests more efficiently and directly. These are the main drivers of an effective information exchange. It is also of central importance to be able to communicate with both current visitors and potential ones. Outdooractive provides the tool required for a direct interaction with the new ‘Questions & Answers’ function.
The cornerstone of Outdooractive is its maps and the goal is to continue to develop all their associated services and optimize them with new applications. The quality of the routes suggested by Outdooractive’s route planner depends on how up-to-date the data is for both the existing trail network and the Outdooractive Routing Service. For all Pro and Pro+ users, especially in the D-A-CH region, the official data of surveying authorities is available. The Outdooractive route planner can also generate route suggestions using the data of OpenStreetMap (OSM).
There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.
The first version of our new product ‘Destination Insights’ has arrived. We have been collecting an immense amount of data on the Outdooractive Platform for a number of years. On the one hand this has been tourism related such as regional descriptions and routes and on the other it has been personal data. We want to make the best use of this information in the future and make it available also to you. Join our pilot scheme now and look at your destination in an entirely different light.
The map is a central element of the Outdooractive Platform and its continuous expansion and development are therefore essential. This blog post will be looking at what changes we can look forward to in its latest update.
Outdooractive and its corporate partners represent the world’s single largest alliance of marketing professionals in the tourism sector. More and more publishers, trade associations and sports equipment manufacturers are using the Outdooractive Platform as a focal point for their corporate content and in doing so these contributors are gaining access to high-end customers who are seeking out quality services and products.
To start off, the ISPO Digitize Summit is a fledgling event that cannot yet be compared with the more established trade fairs, such as ISPO itself. However, it is already possible to see the beginnings of something that will help it eclipse standard retail trade shows.