In the following two articles we will show you what we have already implemented and are currently developing this year in the areas of product, content and cartography to offer you more inspiration, orientation and planning security.
Discover in this article our innovations and developments for more orientation and what has happened in terms of internationalization.
The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.
Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).
Until now, creating a route based on a previously recorded GPX track has often been very labor-intensive and time-consuming. The main reasons for this were the deviating geometry data of an imported GPX track from the route and the missing information about the route types (e.g. nature trail, asphalt, path, etc.), which had to be amended and processed when creating the route.
With the Outdooractive “Snap it” function, all these problems are now quickly and easily solved with a single click of the identically named button in the Outdooractive Business route planner.
The Outdooractive FlexView is the easiest way to integrate content from the Outdooractive database with your own website. The selected content, for example; routes, accommodations, excursions, skiing regions, events, etc. are displayed in a map view and also as a list or gallery view.
As you are aware, Outdooractive recently completed its acquisition of ViewRanger, the UK’s market leader for outdoor tourism and MountNpass, France’s digital guide for cycling tourism.
This pooling of technical expertise, human capital and industry knowledge, as well as our burgeoning community of users and business partners have already brought considerable changes and enhancements to the Outdooractive platform, opening up exciting and timely new opportunities for you as our client. You can benefit more than ever from an elevated brand exposure brought by wider reach and new and improved features that have already helped grow user engagement.
80% of all information is perceived through the eyes. Images play a very special role here. They arouse emotions and desires, can fascinate, inspire and impress. Our newly integrated image layer in the map layer is intended to focus more on the significance of images for our users.