Corporate Outdooractive News

News from Outdooractive: the Web App ‘Map’

The new module Web App ‘Map’ is now available free-of-charge to all customers who already use web frontends such as Regio or Destination. Now you have the opportunity to give your guests an ‘empty’ map with which they can get their initial bearings and filter in content as desired before taking this outline to the Route Planner stage.

read more …

Manage growth, define the DNA of your destination and reach the right guests.

‘Be careful what you wish for.’ This is a phrase that has been repeatedly used by Chris Doyle of the ATTA (Adventure Travel Trade Association). How right he is, as you can see in the ever louder discussions taking place about so-called ‘overtourism’. In many regions the steadily rising numbers of bookings are leading to symptoms of overload. How these might be counteracted is explored in this article.

read more …

We connect you with your guests: reviews, questions & answers on outdooractive.com

Guests looking for a source of inspiration are able to search through a variety of tools, platforms and channels. However, destinations are losing more and more control over this defining phase of the customer journey. We want to give you back that control by offering the possibility to be able to communicate with your guests more efficiently and directly. These are the main drivers of an effective information exchange. It is also of central importance to be able to communicate with both current visitors and potential ones. Outdooractive provides the tool required for a direct interaction with the new ‘Questions & Answers’ function.

read more …

Web Route Planner: Data and service updates

The cornerstone of Outdooractive is its maps and the goal is to continue to develop all their associated services and optimize them with new applications. The quality of the routes suggested by Outdooractive’s route planner depends on how up-to-date the data is for both the existing trail network and the Outdooractive Routing Service. For all Pro and Pro+ users, especially in the D-A-CH region, the official data of surveying authorities is available. The Outdooractive route planner can also generate route suggestions using the data of OpenStreetMap (OSM).

read more …

Measure the experience and the customer journey

There are successful managers who make the most important decisions on the basis of intuition and yet in order to accomplish building a digital platform, data-driven decisions are the modern-day prescription for success. Global market leaders such as booking.com or Amazon long ago did what the tourism industry should finally be doing now. Find out what this means below.

read more …