Corporate Outdooractive News

Open Data by and for Tourism: Outdooractive’s Open Data Portal

As part of the information event “Outdooractive Inside”, we presented Outdooractive’s new Open Data Portal in the run-up to the Outdooractive Conference. For the company as well as its entire partner network, the portal is a further milestone in the digitization for tourism destinations. It is a joint project and everyone is free to contribute. In order to keep up with the future, we have to network. We must create uniform data structures for everyone in tourism. Today, it is not enough to keep your data on your server. Data is meant to be available to whoever needs it. What exactly this portal is, what possibilities it offers and what you can do to become part of the project, you can find out here.

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All in one: Official launch of the Destination Website

The product launch of the Destination Website introduced a new era of websites for tourism organizations. The public release event took place on September 18, 2018 at Immenstadt Castle. At first, Outdooractive’s founder and CEO, Hartmut Wimmer, introduced the participants to the product variety of the digital holistic solution before presenting the project of our pilot partner Siegen-Wittgenstein. Learn more about why you should switch today rather than tomorrow.

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Guest entry by Dirk Rogl: Open Data by itself is not enough

Dirk Rogl has accompanied the global tourism economy as an editor, analyst and consultant for more than 20 years now. He is an analyst at Phocuswright, deputy director of the “Kompetenzzentrum Tourismus des Bundes” and advises DMOs, online travel services as well as service providers with Rogl Consult.

As a keynote speaker at the Outdooractive Conference 2018 Dirk Rogl explained to the participants who – in times of open data – is still relevant to the guest. You will find the most important findings here in this blog.

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This was the Outdooractive Conference 2018

From September 18-20, 2018 Immenstadt was once again a hotspot of digital tourism: The Outdooractive Conference took place at the Castle of Immenstadt for the sixth time. During the three-day event, participants joined a diverse program – lectures of international experts, interactive workshops and seminars as well as an energetic outdoor program.

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The world’s digital travel guide

Every destination only exists once in the world. Therefore, why should the digital images exist umpteen times? Why should the various travel guides of the big internet platforms show different information if they inform about the very same destination? And why does Google know destinations better today than the destinations’ own websites and apps?

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Growth in the US: Visit Salt Lake is partner of Outdooractive

As a new partner of Outdooractive, Visit Salt Lake provides both urban adventures and sporting highlights for all guests.

Salt Lake City is located in the west of the USA. It is the capital of the state of Utah, the only American state where four states meet: Colorado, New Mexico, Arizona and Utah. The city is not only known for the nearby mountains and the many national parks, but also for hosting the 2002 Winter Olympics. Founded by Mormon pioneers, the city offers numerous historical sites with cultural and religious aspects.

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Growth in the USA: Cascade Loop is partner of Outdooractive

The Cascade Loop is in the northwest of the United States, in the state of Washington. It consists of nine different regions and runs along the majestic Columbia River, passing the glacial Lake Chelan and crossing the North Cascade National Park and is located less than 30 minutes from Seattle. As Outdooractive’s first integration partner in the US, Cascade Loop offers the unspoiled splendor that is the Pacific Northwest. Roughly 700 km take you through different landscapes. From lush pines, to desert to apple orchards and wineries, thus destination is ideal for road trips and hikes – by car, horse or on foot. It is home to the largest cross-country ski domain in the United States.

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En route to graphs

The platform of Outdooractive is constantly moving forward. Thus, the Outdooractive platform is working on the next generation of data structures.

But first things first. Buzzwords such as graph database, Knowledge Graph or linked open data are more and more in the center of focus for digital tourism professionals. This shows that it is time to take a serious look data and their structures.

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Why for DMOs marketing turns into management

Destination marketing, how it has been taught and practiced for many years, doesn’t work anymore. Different market situations, changed user behavior and ongoing new technologies will significantly transform and expand the responsibilities of the classic DMO (destination marketing organization). To ensure a long-lasting competitiveness it is necessary to develop the marketing strategy into a management strategy.

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