From January 1, 2021, the Outdooractive community will have the opportunity to take part in individual challenges in three categories while earning badges and prizes along the way. Our customers can utilize visitor guidance by selecting challenges that direct their customers away from the most popular and crowded spots, as well as extend brand awareness by interacting directly with their ideal audience.
“Outdooractive Challenges motivate the outdoor community to set individual goals. Our customers have another unique opportunity to interact with their guests and locals and an additional avenue for effective visitor guidance, for example by defining the visit of 10 POIs as a challenge to steer participants away from the hotspots,” says Hartmut Wimmer, Managing Director and CEO of Outdooractive.
Outdooractive is thrilled to play an active role in this year’s ENTER Conference, appearing as speakers as well as mentors for the Innovation Challenge – ICT for Sustainability and eQuality.
ENTER Conference is an annual event of the International Federation for IT and Travel & Tourism – IFITT community (ifitt). The conference offers a worldwide and unique forum for attendees from industry, academia, government, and other organizations. It aims to actively exchange, share, and challenge state-of-the-art research and industrial case studies on the application of information and communication technologies in travel and tourism.
Since 2014 the DMO „Garda Trentino” has been working together with Outdooractive. The DMO uses the Outdooractive system to present to the guest the various outdoor adventures in an attractive and practical way and to present the area at the northern part of Lake Garda to the Outdooractive community as an attractive destination for their next vacation.
Read the very informative interview with Stefania Oradini, Marketing and Product Development at Garda Trentino S.p.A. – Azienda per il Turismo.
Outdooractive is pleased to announce the addition of 15 new team members this month, joining the headquarters office in Bavaria, Germany.
As part of an ambitious growth strategy, Outdooractive has filled over 40 new job openings so far this year, strengthening all departments and expanding services. With these newly-filled positions, Outdooractive grows its workforce to 170 employees, coming from more than 30 countries, and working in offices and subsidiaries across Europe, Asia, and the Americas. Seven additional recruits are expected to join the team this November.
Outdooractive climbed the highest summit of the consumers and is, according to the persons responsible for the study DEUTSCHLAND TEST, a strong carabiner for consumers in the search for orientation.
In the DEUTSCHLAND TEST, the business magazine Focus-Money and the Wirtschaftsinstitut für Management- und Wirtschaftsforschung (IMWF) (Institute for Management and Economic Research) examine around 24,000 brands and companies. Here are the main parameters of the study:
from 396 product segments
based on 86.6 million statements from online and social media
Such a comprehensive study on preferred brands has never been done before in Germany.
The interviewed customers issue Outdooractive a very good report: The brand Outdooractive is the best in the market and also receives a top rating in the category technology.
With the distinction „Germany’s best portals, communities and search engines,” Outdooractive belongs to a select circle of the DEUTSCHLAND TEST. The distinction as “Germany’s Best” is the third of its kind in a row and thus a gratifying confirmation of the consistent focus on customers and users.
The world renowned MTB region Finale Ligure expands its outdoor range and places its trust in Outdooractive
From a popular vacation spot by the sea for Piedmontese and Milanese, Finale Ligure has developed over the last 20 years into a top destination and outdoor paradise for climbers, bikers and outdoor enthusiasts. With the introduction of the Finale Outdoor Region brand, the destination is poised to take on new challenges.
David Dall’Ara, IT Manager, born and residing in Finale Ligure, outdoor enthusiast and coordinator of the project in the field of digitalization and structured management of the outdoor offering, explains:
“Outdooractive is a platform that allows us to work concisely and accurately with attractions, routes and offers and to manage all information exclusively, thereby offering the user a quality product.”
(German video report; please turn on subtitles for English)
In a report by the “Bayerischen Rundfunks” (Bavarian Radio), the non-profit association “Digitize the Planet” was featured. The aim of the association is to digitize all relevant regulations, including the laws and local rules for the sustainable use of the environment. The Nagelfluhkette Nature Park is one of the pilot regions implementing a digital project to combat the degradation of nature.
The pandemic crisis and lockdowns worldwide are leading to a heavy increase in the number of visitors in some places as holidays abroad are not an option in most countries at the moment. Within weeks, the well-known hotspots of the touristic regions, which had already reached their limits on sunny weekends and holidays in the past, are proving to be overpopulated on a regular base now.
Simultaneously, the volume of day-tourists from the nearby regions rose to unheard of levels as these were some of the only remaining options for those looking for recreational activities in times when almost all of the alternatives were closed (swimming pools, museums, restaurants, etc.).
With their partnership, the two German tourism technology top-dogs combine their strengths and competencies to benefit destinations and expand the diversity of potential and existing customers multiple times over.
The out-and-out agency, neusta destination solutions (DS), and the world’s largest outdoor platform, Outdooractive, agree that by bundling their joint services, destinations get the best of both worlds and no longer have to decide for one or the other.
Overcrowded parking lots, cluttered hiking trails and protesting locals – more and more places that have for many years strived from tourism are becoming overwhelmed by the onslaught of travelers, and this has been occurring even before the days of Corona. The enormous coverage in the media shows that “over tourism”, with all its associated problems, is the dominant theme of modern tourism. These increasingly negative trends are forcing those responsible to look for the right strategies and solutions.
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