Corporate Outdooractive News

Digitize your guests!

If you want to offer your guests the best possible service, you need to know their personal needs. Good hotel management today is able to greet all guests by name on arrival and automatically take their individual wishes into account during the entire stay. How this can be achieved for an entire destination is the subject of this article.

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US expansion proceeding at an exponential pace

Since Outdooractive opened its US office two years ago, numerous destinations & travel professionals have recently joined the over 3500 partners that have been trusting us for over 25 years. Following the lead of Visit Salt Lake and the Cascade Loop we are pleased to welcome these members to the Outdooractive family:

  • The Destination Marketing Corporation for Otsego County
  • DeKalb, Georgia
  • Arizona Outback Adventures
  • Escape Campervans
  • The Appalachian Trail Conservancy

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DestinationCamp 2019: a review

For the second year in a row Outdooractive was on site as a partner: At the DestinationCamp, which took place from May 22 to 24 at the Hamburg Chamber of Commerce, representatives of the tourism industry met to exchange views and ideas on challenges and developments. Data management, machine learning and artificial intelligence were important core topics. After the joint discussion, results and solutions were presented.

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ITB China: Opportunities and challenges in the Chinese travel market

Also this year the B2B travel fair “ITB China” took place in Shanghai. As already reported in the article “Hartmut Wimmer in Shanghai”, Outdooractive CEO, Hartmut Wimmer, was also there and personally got an overview of the latest trends on the Chinese tourism market. With him, he took the “ITB China Travel Trends Report” with the most important findings and forecasts for the Chinese travel year 2020.

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Hartmut Wimmer in Shanghai

In order to open up new markets, it is not enough to just integrate the language of the country into the website or translate texts. Every market is different, the players have different views and business behavior. It is important to know the market before entering it.

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Data must be distributable.

In tourism it is common to create complex websites. It is a fact that these websites no longer reach the desired target group because users have been using platforms for a long time. Nowadays the content has to be brought to the user – not the other way round. In this article you will find out which steps have to be taken.

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Become a partner of the Outdooractive Conference

In addition to numerous presentations by tourism experts and a varied supporting agenda, there will also be plenty of time to network during the Outdooractive Conference. The #oac19 partners will have the opportunity to present their services to the participants during the breaks as well as before and after the lectures and to go into more detail in personal conversations. In this blog article you can find out what this looks like and what other advantages partners also have.

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French, Spanish, Italian, Chinese and Hebrew: integration of new languages into the Outdooractive Platform

Digitization and internationalization are inextricably linked. The translation of a website is an elementary step towards opening up new markets and target groups. With the integration of five new system languages, Outdooractive is on course for international growth – both in terms of its large partner network and in building a multicultural community.

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No more relaunches

It is becoming more and more difficult for destinations to get the attention of users. Only 19% of holidaymakers still visit a DMO website when planning their holidays (with trends decreasing).

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